Your TV Is Born Again: It’s Now A Radio!


The Oxford Advance Learners’ Dictionary defines Television as a process of transmitting a view of events, plays, etc (while these are taking place, or from films or tapes on which records have been made) by radio to a distant television receiving set with synchronized sound. The word Television is a combination of two Latin words, “Tele” (far), and “vision” (seeing); representing a medium of communication whose duty is to transfer information from one source to another.

Television with its superior visual effect makes information memorable, convincing and appealing by breaking down the pictorial information into easily recognizable symbols. Television provides us with a regular communication channel through which we keep up with the latest news, discover what the weather is likely to be, enjoy game shows, movies, talks and discussions and learn more about the world in which we live.

Just like the television, radio is also another medium of communication. Before its arrival, especially in Nigeria, people communicate and send messages across through the word of mouth or person to person. Unlike the television, radio broadcast is very easy and cheap to produce. It also has a wider coverage, more penetrating than the television; hence transistor radios are portable; very easy to carry along anywhere. In other words, people are more who listen to radio broadcasts than they do to televisions. Another added advantage the radio has over television is that its messages are translated into various international languages.

Having revolutionized a world of mass communications which was then dominated by print and until recently an upstart offspring, television, radio is looked upon as a dead means of mass communication especially in a modern media world that is dominated by images, where the visual seems to mute the aural. Radio, the marvel of the age, has a special place in people’s lives. It has helped in no small measure in the times of disaster, war and economic depression in holding the nations together through its unbiased reports. For so many years, before the advent of television, radio has remained a companion that kept people informed about world and local events without asking for anything in return.

Radio seems to have lost credibility simply because of its omnipresent nature. People took it for granted because they wake up every morning with radio, and do so many other things with radio. The perception that television’s birth meant radio’s death is false. Seeing that radio which is only limited to sound forcing the audience to always listen before they could hear and understand, its audience is still in the increase with people listening to its news – in the car, at home, in offices, on the street, in restaurants and stores, etc. No matter the claim that television has an added advantage over radio broadcast it still remains the dependable modern-day town-crier of society’s news in good times and bad due to its fast, easy and user-friendly nature.

Though television has the ability to combine sound, motion and colour in its broadcast, radio with its audio effect occupies a corner chair at the media family’s gatherings. Because of the high importance of radio, people of various nationalities believe that television can do better if it becomes transforms into a radio (born again), having the key components of a radio and the ability to get essential, breaking information out to people fast, when it happens and the people need it. It is undeniable that when disasters happen, or anything that makes news, it takes radio only few minutes and then the world will be reached with the news.

In Christianity where the word “born again” originated, it simply means leaving behind old, but bad lifestyles, and picking up new and better ones. Television producers should be able to understand that the world is moving and changing fast, and as a result, attention must be paid to the areas of carrying people along as the world moves on. Despite the high improvement in technology today, the whole world looks for a better means of reaching the general public faster than it is known today. Moreover, like radio news broadcast, the television has a long way to go in terms of accessibility to the commoners no matter how remote. Transistor radios will continue to topple the lead as the most penetrating medium until television becomes born again!


Advertise on TV with Minimal Budget


TV advertisements are often considered as expensive and unaffordable. That comes mainly from the great respect people have for the television as a media. It is admitted that TV plays the biggest role in our lives, as a regulator of our public opinion, and a navigator of our social behaviour. Ever since its invention, television has become so vital a part in our daily routine, that a world without TV sets is almost impossible to imagine.

We are all deeply aware how important advertising on TV can be for the new and inexperienced in the business. Advertising is the only way that you and your firm can show to the world and convince it that your products or service is worth buying. Using the powerful television media, you may become literally invincible before the rivalry if you often advertise yourself on TV. But at the basis of the question we find an utterly unsolvable paradox: on the one side, advertising on TV is badly needed by smaller and unpopular firms. On the other, due to the lower budget, it is exactly the smaller firms that cannot afford to pay the taxes for advertisements on TV. This the-richer-getting-richer-the-poorer-getting-poorer question can easily be solved if smaller firms took a certain marketing strategy.

First of all, successful advertising on TV depends on the audience that watches the advertisement. If you like to attract a specific audience, you may advertise on the special broadcasts, watched by the public. You don’t need to fall in despair if your firm cannot afford to advertise on TV’s most watched evening news. Sometimes you need to take on the more modest strategy of attracting just a specific audience: for example, if you are a vet, try to advertise during a broadcast for dog-lovers. Most of the people who watch popular TV shows won’t be attracted by your advertisement, because their tastes are miscellaneous. You needn’t waste your money on advertising with the only purpose to become well-known to everyone.

The second thing is the opportunity for TV advertising that cable televisions offer. Yes, their rates of public interest are lower and fewer people watch them. But you omit something very important: the phenomenon of chaotic pressing of buttons on the remote. For many people browsing aimlessly the TV channels is a way to relax and relieve the stress. The chances that some day a potential client will catch your advertisement on an unfamiliar cable channel are much higher than you suppose they are.

Another thing you can do to advertise on TV is bargaining for discounts with the cable operators. Bargaining helps, as long as you stand assertively for your rights to be advertised on TV. You needn’t be bashful during a deal, and don’t let the sales managers neglect you. Broadcasting is a shark business, only the brave see it through. What is more, there is a trend of TV ad rates dropping off. Many sales managers are forced to reduce the price of a package with commercial slots in various TV shows and programs. Following the advice to start haggling with a cable television, many smaller businesses have reduced the tax for advertising at 3 dollars per TV spot.

There is always a way to get things bloom, even in the cold climate of TV advertising. Just remember that you are a representative of the best firm and your products are of finest quality: and doors will start opening before you knocked on. Advertising on TV can be really fun, if you know how to start the negotiation.


Life Coach Author – 13 Point Checklist to Manage Radio, TV and Print Media Like a Pro


If you’re a new life coach who has written a book that your trying to sell and your smart enough to contact the media then your going to need to prepare for them to call. You can bet that if you did contact the media and continue to do so that at some point the media will call.

Now I am sure you have many questions about the process involved with getting media and your probably also wondering how to prepare. That’s what this checklist will do for you, it will give you a step by step checklist that will walk you through the process.

1. Your going to need to contact the media – your always going to use email.

2. Your going to need patience – wait 6 – 8 weeks before recontacting them, and when you do just update them about what your doing.

3. The media almost always calls – make sure you give your number on everything you send.

4. Practice your phone skills – prepare a short pitch to give the media when they call.

5. Have a publicity kit – prepared and ready to mail upon request, and always offer to send it to them, don’t wait until they ask.

6. Create a Digital Publicity Kit – send media contacts their for a fast pitch.

7. Create a frequently asked questions list – to make it easier for the media to interview you.

8. Be flexible – offer to be interviewed whenever they want for as long as they want.

9. Send them a thank you – be kind and remind them that your always available even on short notice to chat.

10. When you pitch – update them only never tell them what you want to hear, let them know what you have going on, how many seminars your doing, classes your teaching etc.

11. Stay in touch – feel free to re-contact them about every 6 – 8 weeks and update them with what your doing.

12. ALWAYS ASK – the editor, reporter, producer what they are working on and offer to help them if you can.

13. ALWAYS ASK – for a testimonial and a referral to another media contact they know that might be interested in your story.

This checklist is a good start when dealing with the media, if you contact the media expect and prepare for them to call because they will sooner or later.


Media Cabinets – 3 Things to Consider


Media Cabinets are available in a wide range of shapes and sizes. They are used to sit your TV on, and many allow storage underneath for movies, CDs or anything else than needs to be hidden from view. The biggest thing to consider when looking for a media cabinet for your home is whether it will accommodate your TV, if the style and material is a good match for your current décor, and if it has the available storage space that you require in the room in which it will be used.


The size of media center that you need is determined by the size of the TV that will be placed on top of it. Most media centers today are built to accommodate the large flat screens that are so prevalent in most households. Of course, as with all furniture these days, there is a wide variety of sizes to choose from, and there are still many media centers that are built for smaller TV units.

To really get the best choice for style and price, you should find a reputable online company and brose their units. Online stores don’t have the problem of needing a lot of floor space to showcase their items. For that reason, you’ll find many more options and styles than you would by going to a local brick and mortar store.

Style and Material

When looking at media units, you’ll want to find one that is compatible with the décor you already have in your home. In the past, styles were very limited and some households would have a horrible time finding one that had just the right look. With the abundance of choices available today, you shouldn’t run into that problem.

Another consideration is the type of material used to build the media center. While many are built with wood, which is the traditional material used to build media centers, there are also starting to be more options available in this area as well. For instance, you can buy a piece that has all outside surfaces covered with high gloss dry erase material. This is a popular choice for parents with young children, as you can simply wipe off the furniture when little ones decide to get creative with their art set.

Storage Space

Another consideration when choosing the best unit for your home, is the issue of storage space. You need to decide how much you need, and whether you want it to be enclosed or possibly viewed through a glass door. Most units have the space to accommodate movies, CDs or other small items. Many people choose to keep their dvd player here or other similar electronic devices. The bigger units can easily accommodate these devices as well as allow additional storage space on the side for movies or CD collections.

Many units also come with adjustable shelves which make it a much more versatile storage are for your home.

By deciding before hand the size needed, the style and material that will best work in your home, and the storage space you are looking for, you can choose a media center that will truly be a useful and beautiful addition to your home.


3 Steps to Get Your Business on TV


When marketing your business any type of media presence can serve as a marketing tool you can use to position yourself as an expert, promote your products and services and ultimately get more sales.

While many business owners tend to ignore broadcast interviews as a marketing tool, those who choose to utilize it can really be ahead of the game. If you decide to use this wonderful, free marketing tool be sure to follow the following three steps:

1. Know your Media Market- When you decide to create a buzz for yourself by turning to the media, make sure you determine the right “media market” just as you would conduct market research to determine your prospective customer base. Knowing this will allow you to appear on broadcasts with a target audience interested in your business service or product. With more than 75 thousand media outlets in the U.S. and over 1 million reporters and producers to contact, you want to know which ones best serve you.

2. Write your Press Releases- Once you have picked your media outlets, write and edit your press releases so that they are attractive to these. A well written press release is key to attract attention to yourself. If this is not your forte, consider hiring someone to write it for you. Once these are written and properly formatted, send them out.

3. Follow up- Reporters, Editors and Producers are bombarded with press releases and story pitches all the time. So in addition to sending out consistent, effective press releases you should go the extra mile. That extra mile may mean picking up the phone and introducing yourself to a producer, sending a sample product to a reporter or having lunch with an editor. But do so in a way that isn’t overbearing or aggressive. Consistent yet subtle follow up is the secret to landing on that sought after media spot.

Remember you are trying to get time On-Air and time is money. Landing an interview on T.V. to promote your business is an incredible accomplishment but there is a process to it. So follow the steps and see you on T.V.!

© 2008 Julissa M. Fernandez


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